Disrupting Retail

Back in April 2022, we partnered with Marks & Spencer to showcase its new 75,000-square-foot Stevenage store. Retail drone flythroughs were still a fresh idea, and we saw an opportunity to capture the scale of the space with energy, speed and a perspective that traditional photography and walkthrough videos couldn’t offer.

The film generated over 250,000 views across multiple platforms, including more than 100,000 on LinkedIn, and received fantastic feedback from across the retail industry.

M&S was one of our early customers and remains a client today, with more than 30 stores filmed in this style. That first project helped establish a repeatable format for showcasing new stores, giving each location its own moment while maintaining a consistent feel across the brand.

For busy launch days, efficiency is one of the biggest benefits. We can capture an entire store flythrough in minutes once the route is prepared, working around the team as they get ready to welcome customers through the doors at 9am.

We’re proud to have been early adopters of a format now embraced by major retailers, and to continue helping brands bring their spaces to life through flight.

As M&S’s Head of Store Planning put it: “This tool has been amazing to share not just externally but internally with our stakeholders and teams.”

Planning a new store opening or a series of site launches? Get in touch to find out how we can fit filming around your launch day.